Growth Hacking, Business Development: Marketing Fundamentals

This course includes straight forward techniques and marketing tips to explode your business and develop a powerful growth strategy. This requires practice and motivated people to put in the work. If you are serious about growing your business, this is for you.
This course is essential to all business-minded persons, entrepreneurs and the self-employed. If you are looking to grow your business and build a successful startup, it needs to be built on the right business and marketing fundamentals. This can’t be accomplished if you do not know or master them.

Mastering the selling process

Close more deals and improve the performance of any sales team. This course is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company.

Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.

Analytic Techniques for Business Specialization

In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights.

In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.

Applying Data Analytics in Marketing

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

Survey analysis to Gain Marketing Insights

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

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